Syntax Industries, Inc.
Service Disabled Veteran Owned Small BusinessBrand
The logo, colors, and type that make up Syntax Industries, with the files to use them. If you are writing about us, teaming with us, or building for us, start here.
Logo files
Four layouts, each in four colorways. Every file has its lettering converted to outlines, so it looks the same everywhere without the font installed.
Every variant in one download
All 16 SVGs, outlined, in a zip. Vector files scale to any size, so start here.
PNG widthTransparent background.
Primary
Name over the full SDVOSB designation. The default wherever there is room for it.
Full color
For white and light backgrounds
Full color reverse
For black and dark backgrounds
One color black
For white and light backgrounds
One color white
For black and dark backgrounds
Wordmark
The name alone, as it appears in the site header. For tight horizontal spaces.
Full color
For white and light backgrounds
Full color reverse
For black and dark backgrounds
One color black
For white and light backgrounds
One color white
For black and dark backgrounds
Stacked
Centered, for title slides, splash screens, and square placements.
Full color
For white and light backgrounds
Full color reverse
For black and dark backgrounds
One color black
For white and light backgrounds
One color white
For black and dark backgrounds
Compact
Name and SDVOSB on one line, for small sizes where the full designation would be unreadable.
Full color
For white and light backgrounds
Full color reverse
For black and dark backgrounds
One color black
For white and light backgrounds
One color white
For black and dark backgrounds
Using the logo
Use the files as they are. Give the logo room, keep it large enough to read, and leave the artwork alone.
Clear space
Keep other text, images, and edges at least one cap height away on every side, measured as the height of the S in Syntax.
Minimum size
Wordmark, 12 px name
Primary, 14 px nameShown at actual size. Keep the name at 12 px or larger on screen and 8 pt in print. The primary and stacked logos need 14 px or 10 pt so the designation stays readable; below that, use the compact logo.
What to avoid
Don't stretch or squash it.
Don't recolor the bar. It is Syntax Blue, or matches the name in one-color use.
Don't run the bar to the start of the name. It always starts 10% in.
Don't place it on busy photography.
Don't set it where the name loses contrast with the background.
Don't add shadows, outlines, or other effects.
Color
The brand is black and white with one blue. Blue marks things, it never fills them, and that restraint is what makes the bar recognizable.
Ink
The name, headings, body text, and primary buttons.
Paper
Backgrounds, and the name when it is reversed out of Ink.
Syntax Blue
The accent bar and product icons. An accent only, never a background.
Graphite
The designation on light backgrounds, and secondary text.
Steel
The designation on dark backgrounds.
Rule
Borders and dividers on light surfaces.
Type
One family, Source Sans 3, carries everything from the logo to body copy. Hierarchy comes from weight and tracking rather than a second typeface. It is open source, free from Google Fonts and Adobe Fonts.
Light 300
The modifier in a product name, and the divider in the compact logo.
Integrated security, information technology, and program support.
Regular 400
Body copy and interface text.
Solutions for Government
Medium 500
The designation, set in capitals with slight tracking.
SERVICE DISABLED VETERAN OWNED SMALL BUSINESS
Bold 700
The name and headings, tracked tight.
Syntax Industries, Inc.
Product marks
Each signed-in product has its own mark, so you always know where you are. An icon in Syntax Blue, then a two-weight name, bold on the word that names the product. They sit beside the company logo, never in place of it.
- Identity Hub
A vault, for the place an account is kept.
- My Market
The weight falls on Market; My is a possessive, not the name.
Writing the name
In text, the name is set like any other word: no bar, no special styling.
- Syntax Industries, Inc.
- The full name, comma included. Use it the first time the company is mentioned, and in anything legal or contractual.
- Syntax Industries
- The short form, after the first mention.
- SDVOSB
- Service Disabled Veteran Owned Small Business. Spell it out on first use, then abbreviate.
Need something that isn't here?
Ask us for another file format, or about a use these guidelines don't cover.